Baza is a dance studio in Vancouver focused on Latin dances. They are in the heart of downtown so the potential for customers is high. They have been around since 2016 and the Latin community in the city has increased noticeably since, which means there is a market for a lot of new potential members.
However, there is also a strong competition so having a good website with a good interface and SEO can make the difference. With a few adjustments the web flow and access to information would be a lot easier and users would have a more pleasant experience when navigating the website. This would increase the quality of the time they spend on the site, helping users find important and useful information and signing for classes and memberships instead of wasting time and effort trying to find what they need
Figure out what is working and what isn’t on Baza Website and improve the information architecture and UI to create a better user experience, Reduce frustration and increases sales
